This means that for many advertisers, online streaming is now the go-to place for targeting younger generations with their products.

Though over the last few years, the popularity of online streaming has increased dramatically. With millions of youngsters saying no to Facebook, TV, and other social media, getting products in front of youngsters can be hard when they’re too busy playing games. Marketing agencies and advertisers are always looking for new and original ways to target the younger generations. There’s no other way to say it: they’re falling victim to ad fraud. Thanks to viewbotting, advertisers are wasting millions on adverts that are never seen by real people. These fraudulent techniques might not sound like they’re harming anyone, but that’s because they’re costing them millions of dollars instead. With thousands of dollars up for grabs, the risk seems little when compared to the potential rewards. By using fraudulent techniques known as viewbotting, these individuals can catapult themselves to stardom and profits in record time. Some streamers are hell-bent on achieving fame and success no matter what it takes, even if it includes breaking a few rules or terms of service. Nevertheless, this almost impossible task hasn’t put people off trying. With 20 something-year-olds earning up to $500,000 a month playing video games, everyone wants to make it big.īut, with thousands of other streamers out there competing for subscribers, viewers, sponsors and marketing deals, getting your stream noticed has never been harder.

Online streaming is currently one of the most lucrative ways to make money online.

Looking for original research with citations? Read our fresh and original whitepaper on the topic of Live Streaming Advertiser Fraud written by our in-house data nerds.

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